Insanity – Using the same method to accomplish a task over and over, but expecting different results.
In the pharmacy industry this is called lick, stick, and pour. In other words, put a label on a bottle, pour some pills into that bottle, put a cap on the bottle, and repeat over and over again.
This is a model the big chains, mail order, and most other pharmacies have employed for years. It’s easy, repetitive, and less costly.
The industry also realizes that prescription non-compliance is a big problem in this country. In other words, failure to take the right amount, of the right medication, at the right time.